Apple draws fire as iPhones are already delayed

When you think about companies with PR challenges, Apple is likely nowhere near the top of your list. This is a company that makes the news even when it doesn’t have any real news to discuss. But Ronn Torossian says the company is dealing with a PR issue that might be a blip for Apple, but could be disastrous for another brand.

He’s talking about pre-order delays. Recently, the company released its latest iPhones and the new iWatch with anticipatory fanfare that included free U2 downloads, and a massive worldwide PR campaign.

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Grab your backpack…!
Cheerios gives dad a high five in latest ad campaign

Breakfast has long been the domain of kids and moms. Especially breakfast cereal. Remember all the cartoon mascots, and “kid tested, mother approved!” commercials? Where was dad in all this? Usually either headed out the door in a hurry to some ubiquitous office job or silently funneling bacon, eggs, and toast. When it came to breakfast marketing, dads had to been seen, but definitely not heard… 

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Can a viral video bring down Comcast?

Going viral these days is less about needing a trip to the doctor as it is tripping around the Internet. Word-of-mouth is no longer limited to friends and family. A viral video can turn anyone into a star. Or it can instantly turn a small problem into a large headache. The solution involves much more than two aspirin and a morning call.

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Should the financial service industry implement social media strategies?

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